Archive - Brands Under Pressure

Do You Just Have Bad Taste?

In a pit substance-less AI content and copycats, having a modicum of taste might be all we have left.

Jun 6 • Kara Redman

May 2026

Checklist of What Makes a Brand Survive a Leadership Transition

Even the best comms strategy leaves out how much of the "brand" is someone's gut instinct

May 23 • Kara Redman

Five Things Every Brand Should Measure Proactively

Brand health is different from marketing performance. Learn what to watch for.

May 16 • Kara Redman

Performance Measurement Is Killing Brands

Plus 2 tests with Claude prompts to test your brand's health

May 9 • Kara Redman

Brand Promise Killed the Mission Statement

How companies got mission statements wrong, and forgot about their customers.

May 2 • Kara Redman

April 2026

Brand Health Is the Wrong Question

How brands are measuring themselves based on their best day ever, and why that doesn't work.

Apr 25 • Kara Redman

Has AI Given Us the Same Spicy Take?

What happens to platforms, audiences, and trust when the input gets bypassed entirely?

Apr 18 • Kara Redman

A Candy Heist, a Robot, and a Dog Hairdryer Walk Into a Bar

Last week gave us a master class in what happens when positioning has to do the job that tactics used to cover for.

Apr 11 • Kara Redman

Your Brand Has An AI Problem

What happens when AI starts telling your brand story for you?

Apr 4 • Kara Redman

March 2026

Is Giving a Shit the New Optimization?

The media industry is being rebuilt around individuals, trust, and community. Brian Morrissey of People vs. Algorithms has a front-row seat.

Mar 28 • Kara Redman

I Binged 6 LinkedIn Algorithm Reports: Here's What Matters

6 reports. 5 million posts analyzed. Here's what LinkedIn actually changed.

Mar 21 • Kara Redman

"Brands Should Stay Out Of Politics"

A history of brands shaping our social aesthetic, and how we respond.

Mar 14 • Kara Redman

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