Brands Under Pressure
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Checklist of What Makes a Brand Survive a Leadership Transition
Even the best comms strategy leaves out how much of the "brand" is someone's gut instinct
May 23
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Kara Redman
3
2
1
Five Things Every Brand Should Measure Proactively
Brand health is different from marketing performance. Learn what to watch for.
May 16
•
Kara Redman
1
Performance Measurement Is Killing Brands
Plus 2 tests with Claude prompts to test your brand's health
May 9
•
Kara Redman
1
3
Brand Promise Killed the Mission Statement
How brands are measuring themselves based on their best day ever, and why that doesn't work.
May 2
•
Kara Redman
5
1
1
April 2026
Brand Health Is the Wrong Question
How brands are measuring themselves based on their best day ever, and why that doesn't work.
Apr 25
•
Kara Redman
Has AI Given Us the Same Spicy Take?
What happens to platforms, audiences, and trust when the input gets bypassed entirely?
Apr 18
•
Kara Redman
2
A Candy Heist, a Robot, and a Dog Hairdryer Walk Into a Bar
Last week gave us a master class in what happens when positioning has to do the job that tactics used to cover for.
Apr 11
•
Kara Redman
2
Your Brand Has An AI Problem
What happens when AI starts telling your brand story for you?
Apr 4
•
Kara Redman
4
5
1
March 2026
Is Giving a Shit the New Optimization?
The media industry is being rebuilt around individuals, trust, and community, and Brian Morrissey of People vs. Algorithms has a front-row seat.
Mar 28
•
Kara Redman
3
1
I Binged 6 LinkedIn Algorithm Reports: Here's What Matters
6 reports. 5 million posts analyzed. Here's what LinkedIn actually changed.
Mar 21
•
Kara Redman
11
2
"Brands Should Stay Out Of Politics"
A history of brands shaping our social aesthetic, and how we respond.
Mar 14
•
Kara Redman
5
4
Why Aren’t We More Embarrassed Online?
People are commenting things they would never say in real life. Science has a term for it.
Mar 7
•
Kara Redman
7
1
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