When to Break Your Brand Rules

Where consistency helps you grow and where it quietly holds you back.

Why We Obsess Over Consistency

According to Lucidpress, consistent brand presentation across channels can increase revenue by up to 23%. That stat has made its way into decks, brand books, and strategy docs for years, and for good reason.

Consistency builds recognition, trust, efficiency, a sense of legitimacy. It’s what makes your brand feel like a brand…