The Most Overrated Brand Rules

(and when to ignore them)

The Problem with Rules

Marketing is full of so-called “musts.” Stay consistent. Post daily. Don’t change your logo. Always lead with the product.

But most of these rules aren’t universal truths, they are meant to be guardrails that work sometimes in some contexts. And if you follow them blindly, you can end up doing the exact opposite of what your brand a…