The line between signal and distraction

Part 5 in a series on brand metrics, emotion, and how perception drives $$.

But wait, Kara you *just* wrote about how vanity metrics are useful!!

I know, I know. And I stand by that. But vanity metrics aren’t useful all the time (they got a bad rap for a reason). So today we’re talking about how to know when they are an actual load of shit.

What We Think

Vanity metrics are useful. They give us signals and build trust. But someti…