Reader Request: LinkedIn ghostwriting, POV, and the future of templates
This week’s edition was reader-requested by Samantha Rivard, who sent in a set of questions that basically map the state of LinkedIn content as we wrap up 2025. Let’s talk about it.
1. Templates vs. originality
Do you think people should lean into these formats to get traction, or stay focused on building a truly unique style?
People love to argue about t…
