Mirror Messaging: Make Them Think "That's Me'
A psychological tactic to make customers feel seen.
Most brands obsess over what to say but the most effective ones focus on what people need to hear about themselves. This is mirror messaging: reflecting back your customer’s identity, beliefs, or struggles in a way that makes them think, “That’s me.”
The key to the game is recognition. People don’t buy products first, they buy the story of who they are, …
