How to sell your brand strategy to leadership

(while making them think it was their idea)

I hate that I have to write this one. But getting sign off to do the work you're hired to do that benefits the company and everyone within it... it's a thing.

You present the brand strategy you know the company needs, and leadership tunes out, arms crossed, waiting for “the real metrics.”

Good brand strategy dies when it’s not sold right.

Here’s how to pit…