Cognitive Ease: Why Simplicity Wins

The brain is lazy. Smart marketers plan for it.

Hello friends! Before we dive in, I’d love your help.

I’m shifting my focus toward creating practical guides and insights you can immediately use to measure brand performance. Think of it as “made-to-order” content shaped around the challenges you face every day.

To make that possible, I need to know where you need the most support. I’ve put together a sh…