Choosing tactics without loosing your GD mind

Why “we need every channel” is usually the wrong question.

Raise your hand if you’ve been personally victimized by someone who said any or all of the following:

• We should post more on social.

• We should launch paid.

• We should refresh the website.

• We should try influencers.

• We should do email.

• We should do PR.

• We should do events.

I get it, there’s a wild world of activities out there and then the well-intended assumpti…