Brand Trust Vs. Attention

(and how to measure it)

Hey Saturday Squad!

I ran a survey last week to figure out what’s actually useful to you. (Have opinions? It’s still open if you haven’t taken it yet!

You said you wanted:

• Hot takes on what’s shifting in brand right now

• Quick, usable frameworks you can drop into your work Monday morning

• Stories from inside the chaos of building, merging, and measuring brands

…