Brand Debt (and How to Pay It Down)

Why every brand accumulates debt, and how to fix it before it costs you.

The Problem

You’ve grown (yay!). The market has shifted. The customer you’re serving today isn’t the one you started with. But your brand story is still telling the version-one narrative.. The one you built when you were scrappy, unproven, and chasing different opportunities.

That gap is called brand debt. And just like financial debt, it compounds the lo…