Are personas dead?

Not the actual people, obviously. Just the stock images of Sarah, 34 from Austin.

Remember when we used to go in front of our bosses all happy with the stock photos of people we picked out like… “Meet Sarah, 34, Marketing Manager, drinks iced coffee, shops at Target.”

Personas used to be essential marketing fodder. Today they feel disconnected from how real decisions are made. I find them to be empty and contain very little actionable…